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Tips for Designing a Successful Blog

Blogs may seem fairly straight forward, and they are compared to other types of websites. However, there are some tricks of the trade that will help make your blog a successful one rather than one nobody wants to read. Try these tips for designing a successful blog: Focus your Content To promote recurring readership, pick a specific topic to write on. Avoid writing about several different topics on your blog. People will go to your site to read an article on their topic, but they will return if they know you have others on that topic. Post Regularly Too many bloggers create a blog, make a few starting posts, and then don’t update their blog for weeks or even months. It’s like you can see when their excitement tapers off. People may land on your page if those first few posts are caught by their search, but they will not return if there is no indication that you update your blog. People want useful, recent and accurate information. Use Smart Linking Techniques As you create content for your blog, keep in mind how the search engines will be scanning for your topic. Use solid SEO (search engine optimization) practices to ensure your articles are being found. Also, be sure to link to other articles in your archives so that people get the information they need on a certain topic without having to search by date. (They don’t necessarily know when you’ve posted on that topic.) Also, use link titles to show the reader where the link is going. Readers won’t click on something unless they are convinced it will help them get more of the information they seek. Just by hovering over the link, a link title gives a brief explanation of what they would find on the next page if they were to click. Write Descriptive Headlines Another way to use solid SEO practices is to make your headlines very descriptive. Avoid too lengthy headlines and titles, but be as descriptive as possible using a few words. Cryptic titles do now tell the reader what the article is about and they do nothing for your search engine optimization efforts. Use Slang Only When Readers Want You To Using slang for a certain niche is good to a certain extent. For example, if you are writing for an advanced group, you don’t want to bore them by dumbing it down to layman’s terms. However, you don’t want to ostracize new readers. Explain terminology as much as makes sense in your blog. At the very least, create links on key terms that will guide a new reader to the definition of that term. More Tips for Designing a Successful Blog There are so many factors that go into designing a successful blog and we wanted to share more with you! The more you know, the more you can put to use on your own blog. So here are some more tips for designing a successful blog: Put Yourself Out There Include a biography on yourself, give them some background information and include a photo. Give them as much information as you can so they feel like they are connecting with you, the author. Making that connection with your readers increases the likelihood that they will come back to your site again and again. Be Professional Even if you are writing just for your friends and family, the information you provide on the Internet gets archived and saved. Make sure you are putting forth the image you want people to see – including your professional contacts, like future employers. A good rule of thumb to blog by: if you think you may regret it in ten years, then don’t post it. Or, if you think a future boss would disapprove, then don’t post it. Be Personable Write on your blog in a conversational writing style to create a dialogue with your readers. They will become engaged when they feel like they are conversing with a real person as opposed to just reading an article, like in a magazine. You will find more readers commenting and making posts on your blog. In turn, you will create more loyal readers and a community of bloggers on your topic. Use Author Bios In addition to introducing yourself to your readers, be sure to let them know information about any other authors that post to your blog. People want to know who they are dealing with. Use Media Wisely Using different forms of media on your blog is a great way to create interest. However, posting only videos or audio clips does little for your content in terms of search engine optimization. So, post media every once in a while to give your readers an enriched experience and keep them entertained. Make sure you have lots of good textual content on your blog as well. Create Excitement People may go to your site to get information, but they will stay if they are entertained. Give useful information in entertaining ways that captivate your readers. Give them teasers on what is to come in your upcoming posts. Give them a reason to come back to check out your blog


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