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How can usability help your website?

Why do some sites sell more than others?

And it's not about promotion, or exclusive products, not the same type of service and product offered on one side and another of the competitor can differ in their success rate with sales!

Believe me, the answer lies in a simple but very powerful word, digital usability.

With the rush of everyday life, there is no time to read manuals, learn complicated processes, it is necessary to use intelligent structures, agile and intuitive interfaces, in other words, it is necessary to be easy to navigate the channel.

You might also like:

  • 4 tips to improve the usability of your website

  • How to Create Persuasive Texts That Convert

All this makes your website more competitive, more agile, which provides a good user experience and consequently helps you to sell more.

And your website, how is its usability going?

Are you ready to analyze the benefits that usability has for your website and check how it is performing?

Follow it now and find out how usability can help you leverage your site.

Layout helps usability

How is your page layout?

Can a column layout transfer more control over what you want to pass? Can you keep your users focused and guide them up and down?

The simple and clear layout leads your readers to a prominent call to action at the end of the reading. Do you understand how it is?

Encourage the user to read through the benefit, instead of the immediate sale

Okay, selling a product or a service may be the ultimate goal, however, delivering just that is doing the same things that common sites already do.

Now, being able to deliver a benefit to your customer is a very well-crafted and heavily thought-out strategy on the mental trigger of reciprocity, which generates immediate interest and empathy.

It may sound cliché, but it is real and positive for your website, offering something, a gesture, no matter how simple it is in gratitude for customer loyalty, will bring you back at some point.

Readability is important

Is the text on your website capable of telling a story, of delivering a message to the user? It can be part of the design and deserves your full attention.

See if some points on your site are ok:

  • Sentences and paragraphs must be between 3 and 5 lines, long sentences are not usually read to the end.

  • The font size is important, it needs to be comfortable, not too big, and not too small.

  • Use a bulleted list, this helps users get a clear idea of ​​what to say.

A responsive website

There are several reasons to consider for your site to be responsive, however, there is one that you should carefully consider...

Bad user experience. If he doesn't find what he's looking for, this gives a 61% chance that your customer will immediately go to the competitor's website, according to Google Thinks Insights.

A responsive design will make you better positioned when searching for mobile devices that, by the way, have doubled your internet connections since 2015 – according to a Google survey.

And so, now the question again, how is your website usability going?

So rethink, it is necessary to redesign your website, improve techniques, create new strategies to remain competitive against the competition, otherwise, you will be against digital growth.

To help you improve the usability of your website, we present 2 services that record on video the navigation of users on your website. This way, it is possible to know where you need to improve your website.

These are SmartLook and HotJar . These are two tools that have free versions so you can start recording users' navigation on your site and analyze where you need to improve.

By the way, we have a post here on the blog where we talk about improving usability using HotJar.

We can help you create a usable website, want to know how? Ask us, we'll be happy to help you grow.

How to increase page speed using Lazy Loading on images

Lazy Loading is a way of delaying the processor loading of something and can be used in many areas. Using images means loading them only when you are in the viewport (visible area of ​​the browser), increasing the speed of loading the page.

This technique is used behind JavaScript, adding an attribute to the IMG tag with the full address of the image, and while it is being accessed in the visible area, it will load.

This technique is not new, but it was often not performative with the techniques used. The emergence of the Intersection Observer API has improved the performance to use this Lazy Loading technique on images.

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